You Are What You Risk

Risk educator and best-selling author Michele Wucker coined the term “gray rhino” as a call to decision makers to better respond to obvious, probable, impactful risks. She is founder of the Chicago based strategic advisory firm Gray Rhino & Company. Her accessible gray rhino® insights around risk-based decision making and governance draw on decades of experience in global economic policy, behavioral economics, and as a media and think tank executive. Her four books include the influential global bestseller, THE GRAY RHINO, and the sequel, YOU ARE WHAT YOU RISK.