Whether you like it or not, you have a personal brand. How you look, talk – what you watch, how you work, what people say about you... everything associated with you; your beliefs, what you post on social media, and who you follow on Instagram... Whether you were devastated by Game of Thrones or whether you follow Korean soaps avidly. Everything. Literally everything makes up your personal brand – whether it's your social or professional persona, you have a unique brand.
You may eschew this as frivolity and consider yourself as above others' opinions of you, but the truth is that in this day and digital age, before you are invited to a job interview or even considered as a volunteer in a non-profit, there is usually a quick Google search to find out more about you.
Use this powerful tool of personal branding to your advantage and control the narrative about you than let it take its own unfettered shape and form!